About Mindy and Simple Pure Beauty
Hi, I'm Mindy Benkert.
I started Simple Pure Beauty in 2013 because I couldn't find skincare products that were genuinely safe for my sensitive skin — so I decided to learn how to make them myself.
What started as a personal mission turned into something much bigger. Over the past 13 years I've gone from a frustrated skincare consumer to a formally trained organic cosmetic formulator — and I've shared every step of that journey right here on this site.
If you have sensitive, reactive, or hard-to-please skin, you're in exactly the right place.
What Makes Simple Pure Beauty Different
There's no shortage of DIY skincare content online. What sets Simple Pure Beauty apart is the level of formulation knowledge behind every recipe I publish.
I'm not guessing at ingredients or scaling up Pinterest recipes. Every formula on this site is built on a foundation of organic cosmetic science — properly preserved, pH-balanced, and tested before it ever gets shared with you.
That means you can follow a recipe here with confidence, knowing it's been thought through the way a professional formulator would think through it.
Training & Credentials
I hold four credentials from Formula Botanica, one of the world's leading online cosmetic formulation schools:
What You'll Find Here
Simple Pure Beauty recently went through a full redesign — and everything is now better organized so you can find exactly what you need, faster.
Skincare Recipes — browse by category: masks, serums, body butters, cleansers, scrubs, lip balms, and more. Every recipe includes full ingredient explanations, usage rates, and preservation guidance.
Ingredient Deep Dives — a growing library of in-depth ingredient profiles covering carrier oils, butters, clays, waxes, antioxidants, and preservatives. If you want to understand why an ingredient works — not just that it does — this is where to go.
Digital Products — if you want to go deeper, I have 3 resources available in the shop: the Anti-Aging Bundle and the Beauty Base Carrier Oils Database.
A Little More About Me
When I'm not formulating or writing, you'll most likely find me at a softball field in Indiana cheering on my daughter. I also have two grown boys — so life has been full in the best possible way, and I'm grateful for every bit of it. And yes, two dogs are usually somewhere underfoot or barking at the Amazon driver. 🐾
The Tagline Says It All
Make your own skincare. Love every ingredient.
That's what Simple Pure Beauty has always been about — giving you the knowledge, the recipes, and the confidence to take control of what goes on your skin.
I'm so glad you're here. 💕
— Mindy
Ready to dive in? Here's where to start:
Come Find Me Online
Want to get in touch? Contact me here →