Privacy Policy

Last updated: October 13, 2026

Privacy Policy:

Simple Pure Beauty ("Simple Pure Beauty") operates SimplePureBeauty.com and may operate other websites. It is Simple Pure Beauty's policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, Simple Pure Beauty collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. Simple Pure Beauty's purpose in collecting non-personally identifying information is to better understand how Simple Pure Beauty's visitors use its website. From time to time, Simple Pure Beauty may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

Simple Pure Beauty also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on SimplePureBeauty.com blogs/sites. Simple Pure Beauty only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to Simple Pure Beauty's websites choose to interact with Simple Pure Beauty in ways that require Simple Pure Beauty to gather personally-identifying information. The amount and type of information that Simple Pure Beauty gathers depends on the nature of the interaction. For example, we ask visitors who sign up at SimplePureBeauty.com to provide a username and email address. Those who engage in transactions with Simple Pure Beauty are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, Simple Pure Beauty collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor's interaction with Simple Pure Beauty. Simple Pure Beauty does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

Simple Pure Beauty may collect statistics about the behavior of visitors to its websites. Simple Pure Beauty may display this information publicly or provide it to others. However, Simple Pure Beauty does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

Simple Pure Beauty discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on Simple Pure Beauty's behalf or to provide services available at Simple Pure Beauty's websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using Simple Pure Beauty's websites, you consent to the transfer of such information to them. Simple Pure Beauty will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, Simple Pure Beauty discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when Simple Pure Beauty believes in good faith that disclosure is reasonably necessary to protect the property or rights of Simple Pure Beauty, third parties or the public at large. If you are a registered user of an Simple Pure Beauty website and have supplied your email address, Simple Pure Beauty may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what's going on with Simple Pure Beauty and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. Simple Pure Beauty takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.

Cookies

A cookie is a string of information that a website stores on a visitor's computer, and that the visitor's browser provides to the website each time the visitor returns. Simple Pure Beauty uses cookies to help Simple Pure Beauty identify and track visitors, their usage of Simple Pure Beauty website, and their website access preferences. Simple Pure Beauty visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Simple Pure Beauty's websites, with the drawback that certain features of Simple Pure Beauty's websites may not function properly without the aid of cookies.

Business Transfers

If Simple Pure Beauty, or substantially all of its assets, were acquired, or in the unlikely event that Simple Pure Beauty goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of Simple Pure Beauty may continue to use your personal information as set forth in this policy.

Ads

Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by Simple Pure Beauty and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, Simple Pure Beauty may change its Privacy Policy from time to time, and in Simple Pure Beauty's sole discretion. Simple Pure Beauty encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a SimplePureBeauty.com account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

• IP Address
• Operating System type
• Operating System version
• Device Type
• Language of the website
• Web browser type
• Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Opting Out of Targeted Advertising, Sharing, and Sales. Some of the advertising activities described above may be considered "sales" or "sharing" of personal information, or "targeted advertising," under certain privacy laws. To opt out of interest-based advertising on our website, use the opt-out options listed in the Mediavine Programmatic Advertising section above.

Instagram and Facebook Interactions

We may use an automated tool, connected through Meta's official Instagram and Facebook APIs, to respond when someone comments a specific keyword (for example, "SCRUB") on one of our posts. When this feature is in use, we may process:

• your public username and the account ID that Instagram or Facebook assigns to you for our account,
• the text of your comment and the post it was left on, and
• any direct messages you send us in reply, including an email address if you choose to share one.

We use this information to reply to your comment, send you the recipe or guide you requested by direct message, prevent duplicate messages, and keep a record of any email-list consent you give. When you comment a keyword to request a recipe or guide, we may send you a private reply by direct message. We continue the conversation only if you reply. We do not sell this information or use it for advertising.

Your comments and messages are also stored by Meta (Instagram and Facebook) under Meta's own privacy policy and terms. We do not control that information. You can delete your own comments and messages on Instagram or Facebook, and manage your Meta data through Meta's privacy settings.

Email Newsletter (Systeme.io)

If you give us your email address and agree to receive emails from Simple Pure Beauty, whether on our website or in an Instagram or Facebook message, we add you to our email list, which is hosted by our email provider, Systeme.io. We record where you signed up (for example, "Instagram") and that you agreed to receive emails. Systeme.io may collect information about how you interact with our emails, such as whether an email was opened or a link was clicked, which helps us understand what content is useful.

Our newsletters feature our own content and products, and may include affiliate links to products we recommend. If you click an affiliate link and make a purchase, we may earn a commission at no extra cost to you. The retailer or affiliate network may use cookies or similar technologies to track that referral under its own privacy policy. We do not include paid advertisements from third-party sponsors in our newsletters, and we do not sell or rent our email list.

Every email includes an unsubscribe link, and you can unsubscribe at any time.

How Long We Keep This Information

We keep information from Instagram and Facebook interactions only as long as we reasonably need it for the purposes described above, such as responding to your request, preventing duplicate messages, and keeping a record of your consent, and then we delete it or keep it in a form that no longer identifies you. We keep email-list information until you unsubscribe or ask us to delete it. After you unsubscribe, a limited record (such as your email address on a suppression or do-not-contact list) may remain so that we can honor your choice, along with any records we are required by law to keep.

How to Request Access to or Deletion of Your Data

Depending on where you live, you may have the right to ask us what personal information we hold about you, to correct it, or to delete it. To make a request:

1. Contact us through our Contact page, or send a direct message to @simplepurebeauty on Instagram, with the subject "Privacy request" or "Delete my data."
2. Tell us your Instagram or Facebook username and/or the email address you used with us, so we can find your information.
3. We may ask you to confirm that the request comes from you before we act on it.

We will respond within the time required by applicable law. When we delete your information, we delete it from the records we control, such as our automation tool. If your request includes your email subscriber information, we will also delete it from our email list hosted by Systeme.io. We may keep information where the law requires or permits us to, such as a record that you asked not to be contacted. We cannot delete information held by Instagram, Facebook, or other services we do not control; please use those services' own tools for that information.

Contact Us

If you have questions about this privacy policy or how we handle your information, please contact us through our Contact page.